How Pokémon Go data can transform the way brands understand customers – Marketing magazine Australia (registration)

Marketing magazine Australia (registration)

How Pokémon Go data can transform the way brands understand customers

Marketing magazine Australia (registration)

The numbers are certainly impressive, but the true phenomenon of this story is how in one launch, Nintendo rewrote its future and the future of its competitors. Transforming itself from a potentially finite business writing games and selling hardware

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