For Better Presentations, Start with a Villain

See on Scoop.itTeaching Business Presentations in a Business Communication Course

Then add a victim. Then be the hero.

Bovee & Thill’s Online Business Communication Magazines’s insight:

“Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: ‘We have a new focus on customer satisfaction,’ or ‘Our current strategic goals are execution and innovation.’ But this approach is not only lacking but lackluster.”

“Instead of starting with theme, you can make your story more compelling by focusing on its three main actors: the villain, the victim, and the hero.”

See on hbr.org

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